Science Drives Websites

Research

Golden Ratio

In designing websites, we use a mathematical principle called the Golden Ratio to proportion geometric shapes in a manner that is most pleasing to the eye.

Grid Design

The elements of a web page should align to an implied grid that imposes order and harmony. You may not realize the grid is there, but you'll know when it's not.

Research Tools

We use the most advanced and sophisticated research and analytical tools to stay up-to-date with the latest search engine trends, studies, and reports.

Testing

 

A/B Testing

We gauge the effectiveness of our sites by A/B testing elements, analyzing the effects of different versions on user behavior to ensure optimal engagement.

User Testing

By observing how actual, real-world users interact with our sites, we are continually able to refine and advance our approaches to design, layout, and content.

Heat Maps

Heat maps track visitor activity, showing which links get cliecked on and which don't. This data allows us to provide a beter user experience and promote conversion.

 

Analysis

Acquisition

There is a science to getting websites found. Every element, from code and layout to content and information hierarchy, is planned with optimal visibility in mind.

Engagement

Our beautiful designs capture the attention of users. Our integration of different types of quality content holds their attention and keeps them engaged.

Conversion

Once users have interacted with the content, their interest will be at a peak. We build our sites to convert by making it simple for them to initiate contact.

Performance

Get Indexed

We don't take shortcuts. Search engines index our sites because they are built on a foundation of clean code, solid data, and strict adherence to Webmaster Guidelines.

Get Found

There's more to SEO than mere keywords. Our websites rank well because we create compelling user experiences based on sound theory and research.

Get Patients

Conversion is the bottom line. We understand the psychology of users and know how to capitalize on their impulses and drive them to contact our clients’ practices.

 

Technology Powers Websites High Performance Solutions Built on a Powerful Infrastructure

Next Generation Hardware

Our high-performance hardware allows for optimal speed
and security. All of our data is in the cloud, backed up at a
state-of-the-art co-location with redundancy protocols in place.

Software Built for Doctors

From our content management system to our photo
gallery app, our proprietary software is created especially
for doctors by experts who understand their unique needs.

24/7 Monitoring

We use advanced systems to monitor up-time and loading
speed, allocate traffic, and filter out spam. If anything goes
wrong, we are instantly notified so we can address it immediately.

In-house Engineering

Our full-time, in-house engineering team develops custom,
hack-resistant software and produces clean website code that
follows W3C guidelines to the letter.

Content Fuels Websites

Our in-house team of full-time writers and editors focus their talents on developing content for cash-pay healthcare professionals. They have extensive knowledge of the subjects about which they write, as well as expertise in research and marketing.  Their attention to detail and devotion to their craft further distinguish them among writers in our field.

When it comes to content development, experience matters – and our writers have experience that is second-to-none.

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Content Increases Engagement

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Video

Professional, customized video engages and converts at a higher level than any other type of website content.

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Testimonials

Nothing can match the power of a well-placed patient testimonial providing authentic feedback about your practice.

Two books, one stacked atop the other

Education

Comprehensive, timely, and relevant educational content captures interest and reinforces your stature as an authority.

Pencil in front of a computer screen

Blog Posts

When published regularly, blog posts provide a continual stream of fresh, quality content and attract new patients.

Google+, Twitter, and Facebook logos

Social Media Posts

A strong social media presence inspires trust through brand consistency while you build real relationships with patients.

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Before & After Photos

By giving patients glimpses of their optimized selves, you give them confidence in your skills and encourage contact.

Tell Your Story, Build Your Brand

Your website content gives you control over how you portray yourself and represent your brand online. You have the opportunity to deliver your message in a clear, concise way and make emotional connections with prospective patients before they even set foot in your office.

There’s more to communicating the right message than simply finding the right words. Text should be readable, using high-contrast fonts, ample white space, and clear headers that allow for easy scanning.

The presentation of the words – typeface, spacing, casing, and overall legibility – plays an essential role in the engagement of users and establishing the atmosphere and personality of your website and, therefore, your practice.

 

Message in a bottle

Design Evokes Emotion with Color

Spark the Imagination with Photos

Compel Action with Structure & Layout

Convey Personality with Typography

Design

Content

Technology

Science

Einstein Brings It All Together

What Is the Cost of a Website?

The road to a successful website can be confusing. The cost of your website will depend on your answers to several important questions:

  • What goals do you have for your website?
  • Do you already have a website?
  • How much content do you currently have?
  • Which types of content do you have on your current website?
  • What is the quality of your current content?

We Have the Answers

A complimentary consultation will map out the answers to these questions and set you on the road toward the website strategy that is right for you.

Street signs with social media logos

Get a Quote or Customize Your Website Strategy