Google Loves Social Media

The more social signals you are sending out, the higher Google will rank your website. This will boost your website traffic and raise your Internet profile.

By being active on a variety of social networks, you increase your chances of being seen by prospective patients and referral sources.

Radio relay tower transmitting social signals, represented by social media icons

Amplify Your Brand

Social media possesses an “exponential” power that no other marketing medium can match. When a follower or friend of yours shares your content, it gets spread to all of their contacts.

That cycle can continue through chains of friends and followers, reaching many more potential patients than through any other method.

Silhouette of a person in the middle of a series of widening circles

Social Media Is Open 24/7

Your message and brand are being amplified 24 hours a day across the entire social ecosystem.

Engaging with your patients improves the chances they will share your posts with their friends and family.

Open sign

Build Real Relationships

Social media allows you to build real relationships with real people. Often, website, television, radio, and print ads deliver only a monologue about your practice.

Turn that monologue into a dialogue with prospective patients through the use of effective social campaigns.

hands shaking, one blue, one grey

Maximize Your Return on Investment

Social media provides maximum bang for the relatively minimal buck. Once you get the social media ball rolling, your followers take it from there.

By sharing your posts, photos, and videos, you'll increase your exposure and pick up new patients along the way.

Arrow suggesting upward trend

Build Trust with Patients

You can build trust with existing and potential patients by delivering a consistent message using your logo, photos of you, and photos of your friendly staff.

Using social media in this way extends and promotes your brand while strengthening your patients’ confidence in it.

Blue ribbon

Overflow Your “Rolodex” Network

Your virtual Rolodex is stuffed with information about clients, business contacts, and personal acquaintances.

Social media gives you the opportunity to connect with all of the people in your contact's Rolodexes, and so on. Your network of contacts is virtually unlimited.

Old-school Rolodex, albeit in drawn form

Being Popular Pays Off

There’s a good chance that many of your competitors are standing off to the side, unwilling or unable to join the social scene.

While your competitors are making excuses, you can be making strides. A robust and active social media strategy is paramount if your practice is to grow its patient base.

A person's face in the foreground with several adoring faces (as symbolized by hearts) in the background

How is your social strategy performing?

Find out with a website audit

What Is the Cost of Social Media?

The road to a successful social strategy can be confusing. The cost of your customized strategy will depend on your answers to several important questions:

  • How competitive is your marketplace?
  • What types of patients are you looking for?
  • How aggressive do you want to be?
  • How effective is your current social strategy?
  • Are you at risk of being or have you already been penalized by Google?

We Have the Answers

A complimentary consultation will map out the answers to these questions and set you on the road toward the social strategy that is right for you.

Signposts with social media icons

Get a Quote or Customize Your Social Strategy