Dr. Rodolfo Castillo Calderon Announces Website Launch Mar 12th 2014 - by Missy VargoPlastic surgeon Rodolfo Castillo Calderon is proud to announce the launch of his new practice website.
February Einstein Medical Website Launches Mar 4th 2014 - by Brian Vargo2014 is off to a great start for Einstein Medical, as evidenced by the new website projects we launched in February. Take a look - we think you'll agree that these websites reflect the prestige and professionalism of the doctors they represent.
Advanced Bariatric Center: Website Launch Announcement Jan 29th 2014 - by Missy VargoDr. Joseph Naim is proud to announce that he has launched a new practice website, containing written and video content regarding weight loss surgery.
The Lifestyle Center Launches New Website Jan 8th 2014 - by Missy VargoThe Lifestyle Center is pleased to announce the launch of its new website, which highlights the procedures performed by plastic surgeon Richard Moore.
A Season for Giving Thanks: Twelve New Websites We're Grateful to Launch Dec 5th 2013 - by Brian VargoNovember is the month during which we give thanks for all that we are grateful for. At Einstein Medical, we are grateful for our loyal clients, twelve of whom launched brand new Lucid websites this month.
Spread the News: Press Releases Are a Great Marketing Tool Nov 19th 2012 - by Ted RicasaThis just in…press releases can be a great way for medical practices to market themselves and enhance their online presence. They’re not a bad way to deliver news, either. But what do you do if you don’t have any significant news to deliver? You might be surprised by how many topics relevant to your practice are sufficiently newsworthy to merit press releases.
The Game Changer: Google Authorship Oct 1st 2012 - by Ted RicasaBy giving you the opportunity to stand proudly by your online content, Google Authorship offers you a new way to build trust with prospective patients. You are a trusted, esteemed expert in your field, and establishing yourself as a recognized author of quality content will reflect this. Just as importantly, Authorship represents another step Google has taken in the direction of weeding out disreputable websites and anonymous reviewers and leveling the playing field for true medical professionals, just like you.
Bite the Apple before the Apple Bites You Sep 24th 2012 - by Ted RicasaIn conjunction with the historic release of the iPhone 5, Apple recently updated its proprietary operating system, but not without significant controversy. The latest version of the operating system, iOS 6, does not include the Google Maps app, replacing it with Apple Maps, a flawed but promising app that figures to improve substantially over the coming months. This now-very-public clash between Apple and Google affects not only iPhone users, but also the businesses that rely on being easily located on mobile devices. How will this affect your medical practice? The good news is that, if you’re prepared, it doesn’t have to.
Google's Guidelines Exposed! Sep 10th 2012 - by Ted RicasaTo many people, including some search engine professionals, Google and its algorithms represent a massive riddle to which no one outside the company has a definitive solution. While it is true that the good folks at Google have their share of secrets, how to build a website to their standards is not one of them. Indeed, their Webmaster Guidelines provides clear, well-defined advice on how to create a website that both they and their users will find favor with. Now that you know that these rules exist, the real question is how well does your website follow them?
Top 5 digital assets for developing your website (Webinar excerpt) Feb 28th 2012 - by Mike HawkinsAll websites start with a discovery phase where you establish your digital assets. This webinar shows you how to collect these valuable assets and how to approach website development systematically and intelligently. Check out the assets you already have and learn how to use them in a content management system.
Mastering Local Search (Recorded Webinar) Feb 15th 2012 - by Mike HawkinsDo you know that Google places is only part of your local SEO strategy? New developments in mobile and localized search are radically changing how people find you. There is real opportunity today to beat your competition with Local SEO.
Dealing with the “Price Question” May 29th 2013 - by Ted RicasaMedical practices that know how to intelligently handle the "price question" will create more opportunity to grow their practices.
Mass Suspension of Google+ Accounts Affects Authorship Oct 26th 2012 - by Ted RicasaOn October 26, 2012, Google suspended Google+ accounts of many users, affecting participants in its Authorship program. The search engine company is requiring that suspended account holders provide copies of their photo ID cards in order to reactivate their accounts. For Einstein Medical clients, this is potentially excellent news, even if their accounts have been suspended.
The Principles behind a Great Dental Website Oct 4th 2012 - by Robert CarrierA strong online presence is not simply an important element of an effective marketing campaign; it is absolutely necessary for any dental practice that wishes to be competitive in the 21st century. The foundation of a strong online practice is a dental website that serves as an engaging, useful resource for your current and prospective patients while accurately projecting the image and philosophy of your practice. How can you ensure that your website does this and more? The answer is simpler than some online marketers might lead you to believe.
Lucid CMS: Powerful Content Management, Simplified Sep 25th 2012 - by Mike HawkinsAll full-feature content management systems can be configured to comply with the latest and greatest SEO best practices; however, only the Lucid CMS has been crafted specifically to help medical and dental practices maximize their results while keeping the workflow simplified. How does Lucid stack up against WordPress and other content management systems? What advantages does Lucid offer over the other options? Click on, read on, and find out!
8 Steps to Get Your Practice Great Reviews May 30th 2012 - by Mike HawkinsThere is no marketing company in the world that can wave a magic wand and make these positive reviews appear. It comes down to getting real reviews from real patients. It’s nearly impossible to force these reviews, and fabricating reviews is not worth the risk of getting caught and penalized. There are, however, active steps you can take to promote the sort of patient reviews your website needs to get Google’s attention.
Five Secrets for Writing for the Web - Screencast Mar 7th 2012 - by Mike HawkinsGreat content doesn't grow on trees (or in content farms) it's written by great copywriters. These are some tried and true rules to make your headlines pull, your body copy better and your points more poignant. Check out this screencast to learn 5 secrets to get you and your team writing faster and smarter on your website, blog, Facebook and more.