If you are interested in effectively marketing your medical practice with online video, you found the right blog. Why waste time? Here’s my simple point: Great video is usually the result of great storytelling.
Every video should tell a story. The goal of every medical video should be to move people, to educate them, and/or to get potential patients to pick up the phone and call your practice, email you, or walk in your front door. Video will absolutely convert those patients if it’s done right.
I won’t bore you with the many subtle ways that those who do video well, achieve their masterpieces. But I will say, you know a good story when you see it, and man does it work when it comes to ROI.
I come from a TV News background, so I may be a bit biased when it comes to the importance of storytelling, whether you’re talking about a practice overview story or a simple 2-minute procedure clip. But if your video doesn’t tell people who it’s for, how it can help them, and/or why your practice is best suited to help, then something is drastically wrong.
I just found this headline in the book I’m reading (http://crushitbook.com/) and it forced me to sit down and write this blog today. The headline simply says “Storytelling is by far the most underrated skill in business.”
Hear hear Gary!
Cheers!
Good luck to the rest of you who “all” have great stories to tell!
Clients, patients and news outlets rejoice! It’s the clearest, smoothest video we’ve ever seen online. Streaming from a server so fast it has been accused of being from the future – this video is downright amazing in sharpness and speed. Check it out:
There is a new “player” in the world of online video and it’s one of those things that you have to see to believe.
We’ve been telling all of our clients about the new Einstein Industries Video Player (the 4.0 version) and the response has been nothing short of overwhelming.
You absolutely have to see it, so let’s show it to you right now: Here’s the link:
This is the new larger than life player that is on one of Einstein Medical’s sites in the Northeast, Northeastern Plastic Surgery. The benefits are obvious. The player itself is enormous, almost “flat-screen” like. The picture is as crisp as if you were watching a plastic surgery episode on the Discovery Health Channel. But to me, one of the most exciting aspects of this new player is the social media benefits. When people watch these videos, they can contact our client from the player, they can email a friend, or put it on their Facebook, Twitter, and LinkedIn accounts directly from the player itself. Now, if someone is impressed by our clients, they can tell the world instantly (from the player) and share our clients with everyone they know without every leaving our clients’ sites–or even their videos!
The categories are easy to see, so someone seeking out testimonials, for example, can easily find them. This type of video player can completely transform the image of any Einstein client—and upgrade or freshen up a website instantly. Another great benefit is that anytime new videos are added, they go right into one—easy to find location and builds a nice library of content for Einstein clients.
We haven’t even touched on the SEO benefits of the new player. Not only can you put a nice description in the ultra large description box to the right of the player, but the entire transcript of each video is in plain view too. All of that content means Einstein clients have what amounts to new SEO friendly pages, which ultimately means of course that their chances of being found online increase dramatically.
I’ll leave it at that for now but will be following up soon with more examples and feedback about the player. I will say that one of our clients who recently purchased (the price is amazing by the way) the player called it “brilliant.”
We certainly appreciate the pat on the back, but I will say, our clients are going to love this!
