Dr. Constance Barone, a Texas Breast augmentation surgeon purchased a Video Website from Einstein Industries knowing that video is the next best way to tell your story and talk to prospective patients before they contact you.  The Einstein team flew in to town, met with doctor, her staff and their happy patients. After completing a full day of production, the team flew back to the San Diego offices and completed the video. Dr. Barone tells below how the Video Website has impacted her practice:

“The video that is on my website makes the site very informative.   Many patients have commented on the videos in a very positive way.”

Constance Barone, MD
San Antonio, TX

Read More »

If you are interested in effectively marketing your medical practice with online video, you found the right blog. Why waste time? Here’s my simple point: Great video is usually the result of great storytelling.

Every video should tell a story. The goal of every medical video should be to move people, to educate them, and/or to get potential patients to pick up the phone and call your practice, email you, or walk in your front door. Video will absolutely convert those patients if it’s done right.

One of our best examples is from a client of ours in Cincinnati, Ohio, Mercy Healthy Weight Solutions. When you watch this clip over at Mercy Healthy Weight Solutions, you’ll see what I mean. The woman featured here was as “real” as the day is long. She tells her story, and she is not scripted. Wow.

I won’t bore you with the many subtle ways that those who do video well, achieve their masterpieces. But I will say, you know a good story when you see it, and man does it work when it comes to ROI.

I come from a TV News background, so I may be a bit biased when it comes to the importance of storytelling, whether you’re talking about a practice overview story or a simple 2-minute procedure clip. But if your video doesn’t tell people who it’s for, how it can help them, and/or why your practice is best suited to help, then something is drastically wrong.

I just found this headline in the book I’m reading, Crush It by Gary Vaynerchukm, and it forced me to sit down and write this post today. The headline simply says “Storytelling is by far the most underrated skill in business.”

Hear hear Gary! Cheers!

Good luck to the rest of you who “all” have great stories to tell!

Greg McKinney
Director
Einstein Video Network

Read More »

The North Shore Eye Care, Dr. Jeffrey Martin is a Long Island lasik practice who chose Einstein Medical to create their videos. Here is what Dr. Jeffery Martin has to say about his experience…

When we first decided to add video to our website, we wanted to make sure that we did it right. I had seen many video productions on websites that I thought were poorly done, either not interesting or doctors obviously reading from scripts. With Einstein, they flew a very professional crew to New York and helped all of our staff to feel comfortable and speak freely. I still thought that I had done an average job at best, but the finished product far exceeded my expectations. To this day, I get compliments and praise about our video website. Patients love it. They come in feeling as though they already know you… very valuable.

Jeffery Martin, M.D., F.A.C.S.
North Shore Eye Care
Smithtown, NY

Read More »