Suzanne Foley at the Atlantic Plastic Surgery Center, a New England breast augmentation practice raves about Einstein Industries’ PrePatient and Best Practices Program. With the help of her Einstein team lead by Regional Manager, Mike Berman, the practice administrator and her staff is able in manage all incoming inquiries faster and more efficiently. Below, Suzanne describes her experience and how it’s moved the practice ran by Dr. Lawrence Gray into a new direction:
“Tracking and benchmarking our website and email prospects had become somewhat of a tedious task, however with Pre-Patient our patient coordinators can now converse quickly and efficiently throughout their day. We no longer wait to do emails at the beginning or end of the day. Response time on our emails is critical; we now build relationships immediately before they even walk through the door!
Its user friendly interface makes it convenient to access our prospect emails at any time anywhere, which is key to staying ahead of the curve with potential patients. It also allows me to manage the emails where I am able to actually see how we are responding to requests and more importantly how efficiently! Doc Shop consistently has remained a top referrer for us. I found Mike Berman to be extremely helpful; his extensive knowledge of the market place helped us to better understand internet shoppers today. This is unquestionably a tremendous and necessary tool for our practice.”
Suzanne Foley, Practice Administrator
Atlantic Plastic Surgery / Dr. Lawrence Gray
Portsmouth, NH
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If you are interested in effectively marketing your medical practice with online video, you found the right blog. Why waste time? Here’s my simple point: Great video is usually the result of great storytelling.
Every video should tell a story. The goal of every medical video should be to move people, to educate them, and/or to get potential patients to pick up the phone and call your practice, email you, or walk in your front door. Video will absolutely convert those patients if it’s done right.
One of our best examples is from a client of ours in Cincinnati, Ohio, Mercy Healthy Weight Solutions. When you watch this clip (http://www.mercyhealthyweight.com/video/player/40016-mirannas-story-gastric-bypass-patient), you’ll see what I mean. The woman featured here was as “real” as the day is long. She tells her “story.” She is not scripted. Wow.
I won’t bore you with the many subtle ways that those who do video well, achieve their masterpieces. But I will say, you know a good story when you see it, and man does it work when it comes to ROI.
I come from a TV News background, so I may be a bit biased when it comes to the importance of storytelling, whether you’re talking about a practice overview story or a simple 2-minute procedure clip. But if your video doesn’t tell people who it’s for, how it can help them, and/or why your practice is best suited to help, then something is drastically wrong.
I just found this headline in the book I’m reading (http://crushitbook.com/) and it forced me to sit down and write this blog today. The headline simply says “Storytelling is by far the most underrated skill in business.”
Hear hear Gary!
Cheers!
Good luck to the rest of you who “all” have great stories to tell!
Greg McKinney
Director
Einstein Video Network
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Dr. Robert Mounsey of Pure Facial Aesthetics recently purchased a custom Content Management System (CMS) and Flash animation. His website represents his practice and also educates new and prospective patients. The Ontario facial plastic surgeon tells his story below:
“Einstein produced a very professional website. They were a pleasure to work with and very quick. My website helps prospective patients understand who I am and what I do. An excellent team.”
Robert Mounsey, M.D.
Pure Facial Aesthetics
Toronto, Canada
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