Einstein Medical News » Press Releases http://www.einsteinmedical.com Einstein Medical - Blog Fri, 03 Feb 2012 15:53:01 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Congresswoman States: “Google Search Results May Violate HIPAA” http://www.einsteinmedical.com/2012/02/03/congresswoman-states-google-search-results-may-violate-hipaa/ http://www.einsteinmedical.com/2012/02/03/congresswoman-states-google-search-results-may-violate-hipaa/#comments Fri, 03 Feb 2012 15:50:20 +0000 Steve Schadt http://www.einsteinmedical.com/?p=7228 Interesting article about the changing playing field of search and privacy. Being logged into Google and searching health related info can quickly violate the user’s privacy. It seems we must balance the convenience of Google with critical privacy issues. Check out how much information can be gleaned from a simple Google search…

http://searchengineland.com/googles-new-privacy-policy-may-violate-hipaa-congresswoman-says-110053

]]> http://www.einsteinmedical.com/2012/02/03/congresswoman-states-google-search-results-may-violate-hipaa/feed/ 0 Cost and Value Of SEO http://www.einsteinmedical.com/2012/02/02/cost-and-value-of-seo/ http://www.einsteinmedical.com/2012/02/02/cost-and-value-of-seo/#comments Thu, 02 Feb 2012 15:25:49 +0000 Steve Schadt http://www.einsteinmedical.com/?p=7222 great article about the moving target which is search engine optimization. SEO is not a special antenna you place on top of a website. It’s a process which involves a ton of planning and ongoing work. Check out the article here:

http://searchengineland.com/how-much-does-seo-cost-3-analogies-to-help-you-determine-its-value-108870

]]> http://www.einsteinmedical.com/2012/02/02/cost-and-value-of-seo/feed/ 0 North Shore Eye Launches $100,000 Facebook Promotion http://www.einsteinmedical.com/2011/11/01/north-shore-eye-launches-100000-facebook-promotion/ http://www.einsteinmedical.com/2011/11/01/north-shore-eye-launches-100000-facebook-promotion/#comments Tue, 01 Nov 2011 16:20:44 +0000 Steve Schadt http://www.einsteinmedical.com/?p=6031 North Shore Eye is constantly innovating and pushing the envelope of elective healthcare marketing. Check out their new Facebook $100,000 LASIK Giveaway. It’s a great promotion and a glimpse into the future of medical marketing

FirefoxScreenSnapz052


http://www.facebook.com/#!/NorthShoreEyeCare?sk=app_112053162216760

]]> http://www.einsteinmedical.com/2011/11/01/north-shore-eye-launches-100000-facebook-promotion/feed/ 0 Einstein Medical Clients Gain International Exposure Through The New DocShop Gallery http://www.einsteinmedical.com/2011/10/07/einstein-medical-clients-radically-improve-your-case-visibility-online-with-the-new-docshop-gallery/ http://www.einsteinmedical.com/2011/10/07/einstein-medical-clients-radically-improve-your-case-visibility-online-with-the-new-docshop-gallery/#comments Fri, 07 Oct 2011 17:18:29 +0000 Steve Schadt http://www.einsteinmedical.com/?p=5926 Your before and after photos can now reach thousands of new prospects with the new DocShop before and after gallery. By adding case metadata to your cases you can increase your profile in your markets and thousands of others.

docshop_gallery

If you’re currently an Einstein Client
you’re all ready to go:

Step 1: Log into your Einstein Extranet.

Step 2: Select your cases and fill in simple case information such as patient age, patient description, cup size, cc of implants and more. This data will help your photos show up in search results worldwide.

Step 3: Upload more cases through the simple interface. This tool gives you the ability to improve your website and radically increase the scope of your marketing reach in 3 simple steps!

DocShop is found on thousands of searches in your market! Complete information improves your website, your patient experience and your overall search traffic.

Are you ready to get all your before and after cases online? Fill out this simple form or call 800-258-9221 to get our customer service team connected with you.

]]> http://www.einsteinmedical.com/2011/10/07/einstein-medical-clients-radically-improve-your-case-visibility-online-with-the-new-docshop-gallery/feed/ 1 New DocShop Gallery – Amazing Search Functionality, International Exposure, SEO Benefits http://www.einsteinmedical.com/2011/10/03/new-docshop-gallery-amazing-search-functions-international-exposure-seo-exposure/ http://www.einsteinmedical.com/2011/10/03/new-docshop-gallery-amazing-search-functions-international-exposure-seo-exposure/#comments Mon, 03 Oct 2011 13:46:35 +0000 Steve Schadt http://www.einsteinmedical.com/?p=5878 SafariScreenSnapz014

The new DocShop gallery has rolled out and the results are amazing – traffic has grown by a factor of 10 on the gallery pages and is only going up. The search is a groundbreaking tool for patients to see a whole range of results based on body type, age and skin type – rather than just physician. It’s giving DocShop physicians exposure to an international client base with the traffic and SEO benefit that exposure implies. Check out the new gallery – you’ll be impressed!

http://www.docshop.com/before-after-photos

]]> http://www.einsteinmedical.com/2011/10/03/new-docshop-gallery-amazing-search-functions-international-exposure-seo-exposure/feed/ 0 Harnessing The Power Of Online Customer Reviews For Local Business Growth http://www.einsteinmedical.com/2011/09/29/harnessing-the-power-of-online-customer-reviews-for-local-business-growth/ http://www.einsteinmedical.com/2011/09/29/harnessing-the-power-of-online-customer-reviews-for-local-business-growth/#comments Thu, 29 Sep 2011 13:33:25 +0000 Steve Schadt http://www.einsteinmedical.com/?p=5866 Great article online about the rapidly evolving world of local search. Talks about how to get reviews and the potential impact from a conversion standpoint and a SEO standpoint. Local SEO is rapidly eclipsing other forms as the most critical for any business that is researched online. Check it out:


http://searchengineland.com/harnessing-the-power-of-online-customer-reviews-for-local-business-growth-92947

]]> http://www.einsteinmedical.com/2011/09/29/harnessing-the-power-of-online-customer-reviews-for-local-business-growth/feed/ 0 Bakersfield dentist Facebook group goes viral in a not so good way… http://www.einsteinmedical.com/2011/08/26/bakersfield-dentist-facebook-group-goes-viral-in-a-not-so-good-way/ http://www.einsteinmedical.com/2011/08/26/bakersfield-dentist-facebook-group-goes-viral-in-a-not-so-good-way/#comments Fri, 26 Aug 2011 15:20:41 +0000 Steve Schadt http://www.einsteinmedical.com/?p=5542 Reputation management is an increasingly important aspect of having a medical practice. This case shows the power an unhappy patient wields in this day and age. Right or wrong, it’s critical to open communication channels and address patient issues quickly before they explode.

Interesting quote from the Bakersfield.com article:

“Accuracy is key when it comes to any legal liability arising from posted comments, say attorneys who specialize in social media.

“Just because you say it on Facebook doesn’t mean you can’t be held legally liable,” said Erik Syverson, a Los Angeles attorney and expert on social media issues. “If it’s false, it’s defamatory, and they could come back and sue you. Many people are under the false belief that the First Amendment is much broader than it is.”

The definition of defamation may be no different, but social media does make it “extremely easy” to defame people, Syverson said.

“Now, everyone has a big megaphone,” he said. “The average run-of-the-mill person can post on Facebook or Twitter. The ability to publish defamatory content to a large audience is unprecedented.”

Bradley Shear, a Maryland-based attorney who specializes in social media, emphasized the importance of truth as protection.

“If it’s true, there’s not much you can do about it,” he said. “Going after people for posting opinions online is very difficult.”

Link to COMPLETE Bakersfield.com Article:
http://www.bakersfield.com/news/local/x254542557/Facebook-squabble-over-dental-care-draws-a-crowd

Link to FACEBOOK Group

]]> http://www.einsteinmedical.com/2011/08/26/bakersfield-dentist-facebook-group-goes-viral-in-a-not-so-good-way/feed/ 0 Using Facebook as a Practice Marketing Platform http://www.einsteinmedical.com/2011/08/22/using-facebook-as-a-practice-marketing-platform/ http://www.einsteinmedical.com/2011/08/22/using-facebook-as-a-practice-marketing-platform/#comments Mon, 22 Aug 2011 14:18:37 +0000 Steve Schadt http://www.einsteinmedical.com/?p=5473 Great article on SearchEngineLand.com about the basics of using Facebook as a marketing platform. This is a great primer for the practice looking to embark on a social media campaign. From Pages to Places it’s a complete rundown of the capabilities and limitations of the platform. Read it now because it’ll probably be totally obsolete in about 6 months :!

http://searchengineland.com/facebook-101-a-simple-guide-to-understanding-when-how-to-use-basic-features-57888

]]> http://www.einsteinmedical.com/2011/08/22/using-facebook-as-a-practice-marketing-platform/feed/ 0 AAA medical domains in New York (LASIKNewYork.com, NewYorkDentistry.com, NewYorkBreastAug.com) … http://www.einsteinmedical.com/2011/08/17/aaa-medical-domains-in-new-york-lasiknewyork-com-newyorkdentistry-com-newyorkbreastaug-com/ http://www.einsteinmedical.com/2011/08/17/aaa-medical-domains-in-new-york-lasiknewyork-com-newyorkdentistry-com-newyorkbreastaug-com/#comments Wed, 17 Aug 2011 13:14:33 +0000 Steve Schadt http://www.einsteinmedical.com/?p=5431 If you know anything about medical marketing you know how valuable a great domain is. These AAA domains are available in New York City. Brand your practice. Improve your SEO. Leapfrog the competition! Check out the complete nationwide inventory HERE…

» ivfnewyork.com
» newyorkivf.com
» newyorkinfertility.com

» liponewyork.com
» newyorklipo.com

» lasiknewyork.com
» newyorklasik.com

» breastaugnewyork.com
» newyorkbreastaug.com

» dentistrynewyork.com

» newyorkcataracts.com
» newyorklaserlasik.com

» dermatologynewyork.com

» liposuctionnewyork.com

» newyorkmesothelioma.com

» breastimplantnewyork.com

» eyesurgeonsofnewyork.com

» newyorkbreastimplant.com

]]> http://www.einsteinmedical.com/2011/08/17/aaa-medical-domains-in-new-york-lasiknewyork-com-newyorkdentistry-com-newyorkbreastaug-com/feed/ 0 Check out these medical domain names in Los Angeles… http://www.einsteinmedical.com/2011/08/16/check-out-these-medical-domain-names-in-los-angeles/ http://www.einsteinmedical.com/2011/08/16/check-out-these-medical-domain-names-in-los-angeles/#comments Tue, 16 Aug 2011 14:59:53 +0000 Steve Schadt http://www.einsteinmedical.com/?p=5413 This is just a sample of the medical practice domain names we have available in every market. These are root word domains that would make strong practice names and great websites. Why get a domain name like this? Here’s why:

1. A branded practice is easier to sell
2. Exclusive to you – limited number of true root domains.
3. Big time SEO value.
4. One time cost – lifetime benefit
5. memorable and searchable name for your site

» plasticsurgerylosangeles.com
» losangelesbreastaugmentation.com
» ivflosangeles.com
» lipolosangeles.com
» losangelesglaucoma.com
» breastauglosangeles.com
» dentistrylosangeles.com
» losangelesbreastaug.com
» losangelescataracts.com
» losangelescosmetics.com
» losangelesdentistry.com
» losangelesoptometry.com
» dermatologylosangeles.com
» liposuctionlosangeles.com
» breastimplantlosangeles.com
» losangelesbreastimplant.com
» personalinjurylosangeles.com
» cosmeticsurgerylosangeles.com
» cosmeticdentistrylosangeles.com
» losangelescosmeticdentistry.com
» breastaugmentationlosangeles.com


http://eiidomains.com

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