SearchEngineLand.com has written a GREAT article on this new development. Check it out – it really applies to elective medicine and local businesses… like yours.

http://searchengineland.com/google-overhauls-place-pages-emphasizes-reviews-kills-citations-86914

- Legitimate business goals for social media
- List building and email marketing
- Writing for social media
- Social media and SEO
- Content management… connecting it all to your website
- Save time: 10 essential tips
- Find and use ALL your digital assets
- Evaluate performance – stats and analytics
- Local SEO and Reviews – the future of practice marketing?

Get your social media campaign going and growing.

- Learn secrets of taking portraits not mug shots
- Learn lighting and camera techniques for the best possible results
- Learn to create sideshows, videos and online presentations
- Learn to crop, combine and organize your photos
- Learn how to store, backup and work with high resolution digital assets

Your marketing hinges on your best cases. You’re proud of your best work. Learn to showcase your work in the best possible light.

CLICK HERE TO REGISTER FOR THE WEBINAR
https://www2.gotomeeting.com/register/997139835

1. Turn off Google’s personalized search.

Most people have some kind of account with Google like Gmail, AdWords, etc. if you’re logged into your Google account you’re going to get a very different search result than if you’re logged out of Google. Sites you visit through google often show up more often in your personalized search. Sign out of your Google account to get a more unbiased view of what the google results are for most people.

2. Search your name, your practice, and your employees.

These are the three big components of your reputation and how most people will research your practice.

3. Search your competitors and your local keywords

Try to get a sense of your market. Search your competitors and geography & speciality searches like “Sarasota breast augmentation” and “New York cosmetic dentistry”. This will give you a sense of what catalogs well and where opportunity lies to improve position. Look for things that are working for other doctors that might be easy to place yourself into like directories, LinkedIn, or local sites.

4. How can I improve my reputation?

You will start to see patterns in your search results. Sites that catalog very well, directories, review sites, things that place very well in your market. Make a list of the top ten things you see in the search results and this should give you a very good idea where you can most quickly enhance or influence your online reputation.

5. Set up Google Alerts to monitor your reputation.

This free service searches your keywords – your name, your practice, etc. and alerts you when news happens on those keywords. It monitors the situation for you. Google Alerts is a very, very cool way to track your reputation with a daily or weekly email.

Every video should tell a story. The goal of every medical video should be to move people, to educate them, and/or to get potential patients to pick up the phone and call your practice, email you, or walk in your front door. Video will absolutely convert those patients if it’s done right.

One of our best examples is from a client of ours in Cincinnati, Ohio, Mercy Healthy Weight Solutions. When you watch this clip over at Mercy Healthy Weight Solutions, you’ll see what I mean. The woman featured here was as “real” as the day is long. She tells her story, and she is not scripted. Wow.

I won’t bore you with the many subtle ways that those who do video well, achieve their masterpieces. But I will say, you know a good story when you see it, and man does it work when it comes to ROI.

I come from a TV News background, so I may be a bit biased when it comes to the importance of storytelling, whether you’re talking about a practice overview story or a simple 2-minute procedure clip. But if your video doesn’t tell people who it’s for, how it can help them, and/or why your practice is best suited to help, then something is drastically wrong.

I just found this headline in the book I’m reading, Crush It by Gary Vaynerchukm, and it forced me to sit down and write this post today. The headline simply says “Storytelling is by far the most underrated skill in business.”

Hear hear Gary! Cheers!

Good luck to the rest of you who “all” have great stories to tell!

Greg McKinney
Director
Einstein Video Network

I know you mus be thinking, “what else is he going to say, he’s pitching video!” But you have to believe me when I say, that most (99.5 percent) video that is shot by amateur videographers ends up being just that, amateurish.

The money that many people “think” they are saving by shooting their own video, more often than not, ends up costing them more money in the long run financially, and costing them big-time in the all important image department.

I’ve never quite understood why so many intelligent people would spend well thought out dollars on a web design or SEO strategy, but “blow it” by adding what amounts to “home video” on a YouTube link to their site! If the sleek design is effective, and the SEO draws prospective clients to a doctor’s site, then why not utilize one of the best conversion tools on the market? “Professional” Medical Video. If a doctor chooses to use a flip cam video to “close” a prospective patient online, I’m guessing that patient will look across the street immediately. I know I would. Heck, there are many old school video production companies (I’m not slamming the entire video industry, but just like anything else, there are some bad ones out there!) who don’t know how to customize a doctor’s video website all across the country.

In many cases, you have just one shot to convert those who are looking your practice over. I believe you shouldn’t waste that chance by not putting your best video foot forward.

To use a sports analogy (sorry about that, but that’s what I do) that’s like having your ace pitcher, pitch you into the 9th inning in a one run game, and the manager comes in and turns to the guy with the beer gut in the Lodge section to come in and “close” the game out, instead of turning to his trusted closer who does that for a living every night of the week.

Bad sports analogy aside, I believe it’s always best to not take video for granted, it could be the one thing that guarantees the “big bucks” keep coming in!

Einstein Industries’ stepped-up SEO strategy has certainly heightened the experience of Dr. William Cohen, who performs quick lift procedures in Orange County. The Orange County facial plastic surgeon attributes his results to a revamped and re-optimized website. He describes how the Einstein SEO team exceeds his expectations:

“In the past, Einstein always explained what I needed, but never the ‘why’. Now, I fully understand the criteria for Google’s definition of a quality resource. Through Einstein’s experience, I have embraced those concepts. Since the recent launch of the website and SEO, I have been impressed with the performance so far, and now I’m ready to grow my strategy further. Einstein’s expertise on the matter is unsurpassed.”

Dr. William Cohen
The Skin Center
Orange, CA

This email is more of a marketing note for your practice. I thought of you today as I was speaking to my rep (cc’d on this email). We recently joined docshop to capture leads and I have to say, they are great! You really should try them. They generate so many leads for us (about 40-60 a month), and they have someone that helps convert these leads. Dan gave us two weeks for free to try them out (maybe Dan, you can do the same thing for Linda and Dr. XXX). You can kill the entire CA market with penile enhancement with their help (and they are not expensive at all). Dr. XXX, they can generate leads for your other plastic surgery procedures as well.

Dina El-Sherif, Practice Administrator
Jardin Medical Spa
Philadelphia, PA

The Center for Cosmetic Surgery and MediSpa is a Baltimore breast augmentation practice that has been using Einstein Industries’ Best Practice Program to effectively increase their online leads. Dean P. Kane’s practice is now converting new patients weekly. Here’s what Lauri Kane, Practice Administrator, has to say about her experience…

Just want to let you know that the Best Practice Program has at least doubled our traffic and referrals coming into the office. We have set up an effective system to capture and retain those leads. Dean receives and responds to the email referrals on his blackberry day, night and weekends. We have one staff member dedicated to continuously follow up through additional emails and phone response and a second staff manages our email data base for weekly email blasting. We’re up to 4,700 email names and add at least a 100 a month!!!! We are seeing at least 15-20 new patients a week.

Lauri Kane, Practice Administrator
The Center for Cosmetic Surgery and MediSpa
Baltimore, MD