The importance of 3rd party review sites seems to have become less important… Google has raised the prominence of Google Reviews and dropped the relevance of 3rd party sites like Yelp and DemandForce. What does it all mean? We’re probably going to be pursuing Google Reviews more and looking for 3rd party links less. Granted, links still help SEO but looking forward Google links seem to matter the MOST.

SearchEngineLand.com has written a GREAT article on this new development. Check it out – it really applies to elective medicine and local businesses… like yours.

http://searchengineland.com/google-overhauls-place-pages-emphasizes-reviews-kills-citations-86914

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Start building a social media campaign for your practice, today. Set up
the different pages without wasting valuable time. Secure your name,
protect your reputation and start building your network. This free
course gives you all the tools to do it yourself.

- Legitimate business goals for social media
- List building and email marketing
- Writing for social media
- Social media and SEO
- Content management… connecting it all to your website
- Save time: 10 essential tips
- Find and use ALL your digital assets
- Evaluate performance – stats and analytics
- Local SEO and Reviews – the future of practice marketing?

Get your social media campaign going and growing.

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Your work is your best tool to create patient confidence, showcase your talent and convert new patients. Yet, many practices take terrible photos of their best results. This Einstein Webinar focuses on taking better pictures of your work and presenting those photos in the best possible light.

- Learn secrets of taking portraits not mug shots
- Learn lighting and camera techniques for the best possible results
- Learn to create sideshows, videos and online presentations
- Learn to crop, combine and organize your photos
- Learn how to store, backup and work with high resolution digital assets

Your marketing hinges on your best cases. You’re proud of your best work. Learn to showcase your work in the best possible light.

CLICK HERE TO REGISTER FOR THE WEBINAR
https://www2.gotomeeting.com/register/997139835

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