Effective Marketing Solutions

Having a strong, content-rich website is one part of a successful Internet medical marketing campaign for a LASIK, plastic, or cosmetic surgery medical practice, but it’s just as important to make sure that prospective patients can find it. The development team at Einstein Medical is able to dramatically increase the visibility of a website through its highly successful Traditional Search Engine Optimization (SEO) product. Our proven SEO methods will help to ensure that your customized website appears near the top of the “organic” search results for terms related to your business; that is, your site will come up amongst the other sites that users find when they run searches on Google™, MSN®, and Yahoo!® without your having to pay the search engines a dime.

Traditional SEO by Einstein Medical

Appearing in the organic search results for relevant keywords is extremely beneficial to your marketing efforts. A plastic, cosmetic, or LASIK surgery medical practice depends on a steady stream of new patients to thrive, and a well-optimized website can help attract these patients. Prospective patients who discover your site via search engines are more likely to think of your practice as being capable and credible if they find it in the organic results, where they know that you did not simply purchase the placement. The higher your site is in the results, the more likely they are to trust it and contact you for the services that they need.

In order to ensure that your optimized site yields the best results over the long term, Einstein Medical uses a broad range of measures that conform to industry best practices. We insert carefully chosen keywords in important but not exploitative ways, and we create original, useful copy that users will find helpful and that will attract links from other sites. When combined with a DocShop listing, a pay-per-click campaign, or an attractive video presentation, our optimization package for marketing a LASIK, plastic, or cosmetic surgery medical practice can give you excellent returns on your investment for years to come.

Traditional SEO Elements

A search engine optimization campaign by Einstein Medical involves several different elements that work synergistically to move your site to the top of the search engine results page.

Keyword Selection

We conduct thorough research to identify keywords that are relevant to your practice and geographical area and that are most likely to be searched by prospective patients.

Keyword Insertion

Once the keywords have been selected, we include them in the background code information that search engines scan as well as the title and content of each page.

Intrasite Links

We use keyword-rich links in your site’s content to connect all of the pages together, a technique that helps the search engines recognize the relevance of each page to its designated topic.

Coding

Search engines and people do not read sites the same way, so we make sure that our coding is as friendly to automated readers as to humans.

Submission to Search Engines

You don’t want to wait longer than necessary to see a return on your investment, so we submit your new site directly to the search engines upon its completion to ensure that it is indexed and searchable right away.

Periodic Reviews

The search engines are always changing their systems in order to deliver better results to their users, so we conduct reviews at set intervals that help maintain and improve your search engine positioning.

Satellite SEO Pages and Link Building Campaign

Prime online real estate is limited. As an increased number of medical practices turn to Internet marketing to attract new clients, it becomes increasingly difficult to hit and maintain rankings on the coveted top ten spots in Google™ and Yahoo's® search engine results.

As marketing competition online continues to grow at an exponential rate, Einstein Medical has recognized the need for your practice to remain a few steps ahead of your competitors, year-round.

That is why we have introduced a satellite SEO page and link campaign program to our SEO renewal clients. This program is designed to show search engines constant growth of your website and build incoming links to your website on a monthly basis.

Regular updates to your website, additional content, and incoming links can improve search engine rankings and traffic. These techniques are in-line with Google™ and Yahoo's® guidelines and will help your website become a trusted authority on the web.

SEO Renewal Program

Most SEO companies charge for page expansion and link building efforts. With Einstein's Advanced SEO, these services are included in your SEO renewal.

Each of our SEO renewal clients are allotted a set number of satellite SEO pages and link campaigns based on their renewal. Satellite SEO pages increase website size. Link campaigns generate new incoming links to your website from quality websites related to your specialty.

Depending on your needs, we will allocate resources to satellite SEO pages, link campaigns, or a combination of the two.

SEO Website Upgrade

Many medical practices are searching for an aggressive online marketing approach that offers rapid expansion of their website, combined with comprehensive link building efforts. To address these needs, we have opened up our satellite SEO page and link campaign program to all SEO clients who wish to take their marketing campaign to a higher level.

Our clients can purchase additional satellite SEO pages or link campaigns for website expansion and/or to increase incoming links to your website. If you are interested in upgrading your SEO services with our satellite SEO page and link campaign program, contact Einstein Medical to speak with a sales representative about your options.

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SEO Experts

Einstein meets with SEO experts Danny Sullivan, Jake Baillie, and Greg Niland to get their views on the latest trends in search marketing.

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Watch Einstein's CEO and founder, Robert Silkey, discuss the present and future of Traditional and Video SEO.

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