Call Reporting — A Powerful Suite of Online Marketing Tools Designed for the Competitive Medical Practice

Perhaps the easiest way to measure the success of your Internet marketing strategy is to monitor how many of the phone calls to your office originate from your website. Seeing that your website is motivating users to contact you can offer reassuring proof that you're doing the right things to optimize your Internet presence.

Call Stats

While our Better Stats package allows you to track valuable information concerning email and visitors to your website, Call Stats is geared toward tracking users who contact your practice by telephone. Since many people prefer speaking directly to someone at a medical practice to using email, Call Stats offers a crucial way to monitor a large proportion of your potential patients. It also lets you know precisely how many of the people calling you discovered your practice through your website.

When you opt for the Call Stats service, you will be assigned a unique toll-free or local telephone number, which will be featured prominently on your site. Although each call is automatically forwarded to your existing office line, the fact that the call originated on your website will be recorded in a database. Each month, you will receive informative call detail reports listing every caller's phone number as well as the date, time, and duration of each call. In addition, these reports are easily accessible at any time through your Einstein Medical Client Extranet account. With Einstein's Call Stats, gauging the effectiveness of your medical practice's Internet marketing efforts is now easier than ever.

Call Archiving

Another powerful Call Reporting tool is Call Archiving. This product allows you to record and play back all calls to the Call Stats telephone number on your website. This means that you can review calls whenever you wish and even determine which ones were generated by different online marketing campaigns.

Call Archiving lets you stay on top of your Internet marketing so that you can make changes to your strategy whenever necessary. All archived calls are password protected and stored online, where they can be retrieved from any computer connected to the Internet. This tool is also a useful way to train telephone representatives and ensure optimal customer service at your practice.

Click-to-Call

Click-to-Call is a service that allows visitors to your website to use the Internet to request telephone contact with your practice. Although your Call Stats number appears on your site, many users are more likely to communicate with your practice when initiating contact is as easy as clicking a button. Visitors simply click on a "Click-to-Call" icon, enter their phone number, and then wait for a call from one of your representatives.

This convenient feature provides you with the technology used by online stores to approximate a "brick-and-mortar" experience for Internet visitors. Potential patients are able to browse your website as long as they wish, knowing that they can have someone from your office contact them as soon as they have a question. In addition to providing valuable real-time reporting information, Click-to-Call has been shown to increase conversion by enhancing users' online experience and making it less likely that they will leave your website before contacting your office.

Optimize Your Online Marketing Results with Call Reporting

The benefits of Call Reporting are clear. Designed to enhance the online experience of visitors to your website and to give you valuable details about every phone call generated online, Call Reporting increases conversion and gathers the information you need to optimize your online marketing campaign. To learn more about adding Call Reporting services to your website, contact Einstein Medical today.

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