Our August 26, 2010 webinar was a huge success. Read what doctors, staff members and even competitors have to say about our Einstein Webinar Series! Look for the recorded version under the WEBINARS tab on the homepage…

“Great information! The armed forces plan for bad blogs was very helpful. Well done!”

Dr. Jeffrey Poulter
Bloomington, IL

“Learned about google alerts. Webinar had a good structure of content.”

Dr. Stefan Schmid
Essen, Germany

“Useful information about reputation control.”

Dr Claudia Cotca
Washington DC

“Learned about internet marketing, how to use websites for my reputation and what they are good for, how to deal with negative criticism. Very good and informative, well presented.”

Dr. Melani Simonovska
Dusseldorf, Germany

“I discovered How to be more assertive about protecting my practice’s reputation online. It was excellent.”

Shelly Broeker
Centerline, MI

“Some great ideas for our website. I also really liked the 15 ways to protect your reputation. It was very good – both the webinar and the questions/answers were great and very informative!”

Marie Potts
@Cary Cosmetic Dentistry
Cary, NC

“It seems to be a brave new world in social media!”

Dianne White
Aesthetic Center For Plastic Surgery
Houston, TX

“Wow. Informative…we have already installed a lot of your recommendations, but found some new areas we can focus on. It was good, worth attending.”

Britta Vigurs
Capitola, CA

“Learned how to respond to negative comments Good Webinar, wish I had all staff members to view and listen!”

Kathy Johnston
@Dean Johnston Plastic Surgery
Lake Mary, FL

“Helpful.”

Lisa Reichner
Corona Del Mar, CA

“Quite good!”

Antonio Pascotto
Caserta, Italy

“I learned about google alerts – i will definitely use it in future; I am also planning to establish online survey that we could send to patients. It is an awesome seminar! ;] Very interesting and informative.”

Ludwika Lasota
Chicago, IL

“Important tips on how to manage your reputation online. It was great! Very valuable info – especially now that the internet has been gathering info for so long.”

Ricky Lark
GetNoticedOnline.com
Dallas, TX

“I learned some valuable tools for tracking my reputation online, as well as names of sites which were unknown to me. I thought the suggestion of having a plan in place to deal with negative online reviews was excellent. I do believe it is better to be proactive with regards to my online reputation rather than reactive.”

Tina Karl
@ DupageMD.com
Glen Ellyn, IL

“DocShop has provided me with many patient leads on a daily basis!  It is easy to access and contact the patients and many of the leads have lead to surgical procedures.  I have been impressed thus far.”

Constance Barone, MD
San Antonio, TX

“I just completed my SEO audit this week, and I found it very useful, extremely thorough. There were some pleasant and some not so pleasant surprises…but I learned a TON about areas that need work to increase my search engine visibility. Tom and Daniel did a superb job guiding me through the audit, and gave me some solid suggestions, which I am in the process of implementing right now.”

Dr. William Goldstein
Shelby Township, MI

One negative online review can ruin your day, a few can ruin your YEAR! Learn how to control your online space and get positive information found on the major search engines. Protect your reputation, control your search results, leverage your happy patients and get good reviews in front of potential patients.

You’ll learn:
- How review sites work
- Legal precedents and first amendment issues
- Local review sites and physician review sites
- Using your patients to get good reviews
- Social media and reputation management
- 7 simple steps to manage your reputation

Get positive information out there, today.

Reputation Management – Protect Your Practice Online
Thu, Aug 26, 2010 4:00 PM – 5:00 PM EDT
CLICK LINK BELOW TO REGISTER:
https://www2.gotomeeting.com/register/703389810

“Tracking and benchmarking our website and email prospects had become somewhat of a tedious task, however with Pre-Patient our patient coordinators can now converse quickly and efficiently throughout their day.  We no longer wait to do emails at the beginning or end of the day.  Response time on our emails is critical; we now build relationships immediately before they even walk through the door!

Its user friendly interface makes it convenient to access our prospect emails at any time anywhere, which is key to staying ahead of the curve with potential patients.  It also allows me to manage the emails where I am able to actually see how we are responding to requests and more importantly how efficiently!  Doc Shop consistently has remained a top referrer for us.  I found Mike Berman to be extremely helpful; his extensive knowledge of the market place helped us to better understand internet shoppers today.   This is unquestionably a tremendous and necessary tool for our practice.”

Suzanne Foley, Practice Administrator
Atlantic Plastic Surgery / Dr. Lawrence Gray
Portsmouth, NH

Every video should tell a story. The goal of every medical video should be to move people, to educate them, and/or to get potential patients to pick up the phone and call your practice, email you, or walk in your front door. Video will absolutely convert those patients if it’s done right.

One of our best examples is from a client of ours in Cincinnati, Ohio, Mercy Healthy Weight Solutions. When you watch this clip (http://www.mercyhealthyweight.com/video/player/40016-mirannas-story-gastric-bypass-patient), you’ll see what I mean. The woman featured here was as “real” as the day is long. She tells her “story.” She is not scripted. Wow.

I won’t bore you with the many subtle ways that those who do video well, achieve their masterpieces. But I will say, you know a good story when you see it, and man does it work when it comes to ROI.

I come from a TV News background, so I may be a bit biased when it comes to the importance of storytelling, whether you’re talking about a practice overview story or a simple 2-minute procedure clip. But if your video doesn’t tell people who it’s for, how it can help them, and/or why your practice is best suited to help, then something is drastically wrong.

I just found this headline in the book I’m reading (http://crushitbook.com/) and it forced me to sit down and write this blog today. The headline simply says “Storytelling is by far the most underrated skill in business.”

Hear hear Gary!

Cheers!

Good luck to the rest of you who “all” have great stories to tell!

Greg McKinney

Director

Einstein Video Network

“Einstein produced a very professional website.  They were a pleasure to work with and very quick.  My website helps prospective patients understand who I am and what I do. An excellent team.”

Robert Mounsey, M.D.
Pure Facial Aesthetics
Toronto, Canada

http://www.drannletourneau.com/

LINK TO WEBINAR:
http://www.einsteinindustries.com/social-media-for-your-practice/

Build a social media campaign for your practice, today. Set up the different kinds of pages without wasting valuable time. Secure your name, protect your reputation and start building your network. This free course gives you all the tools to do it yourself.

– Use Facebook to grow your practice
– Lock in your Twitter page
– LinkedIn for SEO
– Connecting it all to your website
– Save time: 10 essential tips
– Find and use your digital assets

I know you mus be thinking, “what else is he going to say, he’s pitching video!” But you have to believe me when I say, that most (99.5 percent) video that is shot by amateur videographers ends up being just that, amateurish.

The money that many people “think” they are saving by shooting their own video, more often than not, ends up costing them more money in the long run financially, and costing them big-time in the all important image department.

I’ve never quite understood why so many intelligent people would spend well thought out dollars on a web design or SEO strategy, but “blow it” by adding what amounts to “home video” on a YouTube link to their site! If the sleek design is effective, and the SEO draws prospective clients to a doctor’s site, then why not utilize one of the best conversion tools on the market? “Professional” Medical Video. If a doctor chooses to use a flip cam video to “close” a prospective patient online, I’m guessing that patient will look across the street immediately. I know I would. Heck, there are many old school video production companies (I’m not slamming the entire video industry, but just like anything else, there are some bad ones out there!) who don’t know how to customize a doctor’s video website all across the country.

In many cases, you have just one shot to convert those who are looking your practice over. I believe you shouldn’t waste that chance by not putting your best video foot forward.

To use a sports analogy (sorry about that, but that’s what I do) that’s like having your ace pitcher, pitch you into the 9th inning in a one run game, and the manager comes in and turns to the guy with the beer gut in the Lodge section to come in and “close” the game out, instead of turning to his trusted closer who does that for a living every night of the week.

Bad sports analogy aside, I believe it’s always best to not take video for granted, it could be the one thing that guarantees the “big bucks” keep coming in!