Einstein Medical Blog News & Product Updates from Einstein Medical

SOCIAL MEDIA 102 - Hear From The Attendees


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Social Media 102 was a big success. Check out what just a few of the attendees had to say about this live webinar. The recorded version will be available here soon. Thanks to everyone who was at this webinar!

"It was great information and I now know the way to make the Facebook page. I would have done it wrong if I hadn't listened to this! - I like it and plan to go listen to it again."

Linda Knopik
Practice of Dr. Heidi Brandenberg
Edina, MN

"I learned how to create a business page on Facebook... Webinar was good"

Dr. Abraham Abramovitz
Rio de Janeiro

"I pretty much knew how to set everything up already but it was very educational and helpful. I greatly enjoyed li

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ONLINE VIDEO TRENDS: I'M NOT CRAZY AFTER ALL!


OK, so the good news is, I'm not crazy after all! Well, at least not when it comes to the amount of time people spend watching video online.

For years I've heard people say that people have an extremely short attention span when it comes to watching video online. While that may be true in some cases, we now have proof that that's not the case when they are watching something that's worth watching!

eMarketer, a business information service that provides unbiased research and trend analysis on digital marketing and media, just released an article entitled, "Online Video Viewing Shifts to Long-Form Content" http://www.emarketer.com/Article.aspx?R=1007745 . Granted the major point of the article is that more and more people are watching full length movies and TV shows online. I get that. But the bigger point, and I think the bigger opportunity for Einstein Dental clients is this: Give the v

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Einstein Video Player 4.0 Rolls Out - Sharper, Faster, Better, Stronger!


Clients, patients and news outlets rejoice! It's the clearest, smoothest video we've ever seen online. Streaming from a server so fast it has been accused of being from the future - this video is downright amazing in sharpness and speed. Check it out:

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RECORDED WEBINAR - Social Media 101


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To access this webinar simply click the link. It is password protected if you registered for the original webinar the password was emailed to you. If you did not register, you can get the password by calling 866-337-5456 or send an email to: marketing@einsteinmedical.com LINK TO WEBINAR: ******************************************************** http://www.einsteinindustries.com/social-media-101/ ********************************************************

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Thursday Webinar - Social Media 102 - Hands On Course


Thursday, walk through the entire set up process of your practice social media campaign - live. Facebook, Twitter and LinkedIN will be covered. At the end of this one hour webinar you should have your social media campaign completely set up and ready to roll! UPCOMING WEBINAR: ********************************** SOCIAL MEDIA 102 - HANDS ON COURSE walks you through the whole live process of setting up your social media campaign ---------------------------------- Thursday, June 10, 2010 4:00 PM - 5:00 PM EDT https://www2.gotomeeting.com/register/138887642

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Testimonials From Social Media Webinar Attendees


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Our webinar on Thursday, June 3 was a HUGE success. The positive response was overwhelming. Look for the recorded version to show up on our EInstein Medical website ASAP! Also, don't forget to tune in to these upcoming webinars: SOCIAL MEDIA 102 - HANDS ON and SOCIAL MEDIA 201 - NETWORK BUILDING. We'll see you at the upcoming webinars!

WHAT PEOPLE ARE SAYING ABOUT THE SOCIAL MEDIA WEBINAR SERIES FROM EINSTEIN MEDICAL:

"I learned Your web site is where you start - then create and start major social locations, put in your copy to interest viewers, connect to things you want advertised on social sites then brin

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Dr. Michael Cooper's New Website Is Smoking Hot!


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Yet another big, beautiful Einstein Website drops into an unsuspecting market. This one has a beautiful sienna/umber/black palette and a refined sense of light and balance. It's a truly elegant site and we fully expect it to kick some serious tail in that market. Thanks Dr. Cooper for the opportunity to make something really exceptional. Your work looks great on that site! [caption id="attachment_2260" align="alignnone" width="1052" caption="http://michaelcooperdentistry.einsteinwebsites.com/"][/caption]

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Dental Industry Seizing the Video Moment


In case you haven't noticed, cosmetic dentists from coast to coast are truly "seizing the video moment." I mean from the big time dentists in New York and Chicago, to the more modest practices in Minneapolis and Ohio, cosmetic dentists are utilizing video to the max, and it's working.

During my travels in 2009 and now in 2010, cosmetic dentists were (and continue to be) the number one medical group interested in video, and it wasn't close. When you look into what they're doing, it's very easy to understand why. The quality of the video, the personalities of each practice, the fantastic video testimonials and doctor clips explaining each category, are just spot on for what patients are looking for.

What I like the most about each video we've done for Einstein clients in this industry, is the way each practice comes across with their own "unique" spin to the services dental patients are looking for.

For example, one Einstein Dental client in M

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UPCOMING WEBINAR - SOCIAL MEDIA 101 - Marketing Your Practice - June 3, 2010


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Build the foundation of a social media campaign for your practice. Set up the different kinds of pages without wasting valuable time. Secure your name and start building your network.

- Using Facebook for your practice
- Securing your Twitter page
- LinkedIn for your practice
- Connecting it all to your website
- Save time: 5 essential tips

This course will get you started with social media for your practice.

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SOCIAL MEDIA 101 - MARKET YOUR PRACTICE
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Thursday, June 3, 2010
4:00 PM - 5:00 PM EDT

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UPCOMING WEBINAR - SOCIAL MEDIA 102 - Hands On Course - June 10, 2010


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This webinar will walk you through the whole process of setting up your social media campaign for your practice. You will follow along on your computer. You should leave this webinar with everything set up and ready to go!

- Set up a dedicated social media email account
- Forward it to you and your team
- Set up a facebook page for your practice
- Set up a twitter page for your practice
- Set up a linked in page for your practice
- Connect everything together through your website

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SOCIAL MEDIA 102 - HANDS ON COURSE
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Thursday, June 10, 2010
4:00 PM - 5:00 PM EDT

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