If you are interested in effectively marketing your medical practice with online video, you found the right blog. Why waste time? Here's my simple point: Great video is usually the result of great storytelling.
Every video should tell a story. The goal of every medical video should be to move people, to educate them, and/or to get potential patients to pick up the phone and call your practice, email you, or walk in your front door. Video will absolutely convert those patients if it's done right.
One of our best examples is from a client of ours in Cincinnati, Ohio, Mercy Healthy Weight Solutions. When you watch this clip over at Mercy Healthy Weight Solutions, you'll see what I mean. The woman featured here was as "real" as the day is long. She tells her story, and she is not scripted. Wow.
I won't bore you with the many