1. Control your results before someone else does.
When someone searches your name, you want positive information to come up. A search for your name can be filled with third party review sites, directories, incorrect information... all sorts of things. There are only 10 results on the first page of Google - make sure youve got positive information out there.
2. Perception is reality.
When a patient researches you they do it online. Those first results define you within your market. That means 10 great results could really help out your practice. We want to have people come back and say, This guy is the best doctor Ive ever run across. That would be the best result.
3. Positive reviews = positive patient impression
At some point, everything is going to have online reviews. People are going to expect positive reviews. A patient is goin