A New Website, A New Year of Possibilities for Dr. Laurence Jacobs
Along with a new Einstein Medical website comes a new marketing strategy, new patients, and new possibilities. Just as we switch our calendars from 2012 to another new year, many doctors are choosing to make the switch from an outdated design layout to an updated, fresh-looking website template, in hopes of re-inventing their web presence. Chicago infertility treatment specialist Laurence Jacobs is one of our many valued clients who is ringing in the New Year with a beautiful new website.
Once the Chicago infertility treatment doctor saw our Homestead FlexDesign in Baby Blue, he knew that he had finally laid eyes on a website design that truly captured the look and feel of his practice. As a fertility specialist, Dr. Jacobs felt that by having a website that appeared to be family-friendly, light-hearted, bright, colorful, and joyful, he would be able to make a positive first impression on prospective patients. Building a professional, trusting relationship with patients, based on their feeling comfortable, respected, and compassionately cared for, is critical to the success of his infertility treatment center located in Chicago.
Through the Lucid Content Management System that Dr. Jacobs purchased, and the website design that he selected, the fertility specialist is able to provide valuable information regarding infertility causes and the advances in treatments. Built into his newly designed website is an Einstein Video Player. Generally, videos can be accessed through pods that appear on the left or right side of each page on his website. His video gallery, in which he, his staff, and his patients talk about fertility treatments and their professional experiences, is engaging and incredibly informative. New and existing patients can have many of their questions answered through the information that is relayed in the videos. Additionally, being able to watch Dr. Jacobs speak and interact with the camera establishes a level of comfort in the patient, from the get-go.
In addition to its educational content, the newly launched website has trendy social media icons that patients can click on to follow Dr. Jacobs. From the blog that our team created and manages for him to his Facebook page, new and existing patients and their friends can interact and keep up with the fertility specialist.
To enhance the readers' experience when viewing Dr. Jacob’s website, we provide a link to view all of the practice's locations. Once a reader clicks on the easily accessible link, he or she will be directed to a “Locations” page. Each of Dr. Jacobs’ 10 locations can be viewed via digital pinpoint on a Google generated map. The page also features a bold orange button that reads “get directions.” For your convenience, by clicking on the button, you instantly have access to Google Maps, where you can generate step-by-step directions.
If you are interested in infertility treatment, you can contact the Chicago specialist directly by email or by calling (888) 900-4649.