Five secrets for writing on the web (screencast)
Great content doesn't grow on trees (or in content farms) it's written by great copywriters. These are some tried and true rules to make your headlines pull, your body copy better and your points more poignant. Check out this screencast to learn 5 secrets to get you and your team writing faster and smarter on your website, blog, Facebook and more.
DrDeanKane.com - A comprehensive marketing strategy of website, Facebook, Twitter and in-office systems
We're always looking for great examples of medical marketing and you don't have to look much farther than the Baltimore, MD practice of Dr. Dean Kane. Stemming from their website this practice has a comprehensive marketing plan that flows out to the Baltimore area through some major channels. Their Facebook page and Twitter page are two excellent ways that they spread their message to the masses. Check out this strategy -- it's a real case study in using technology and in office systems to enhance the bottom line.
Using Facebook as a Practice Marketing Platform
Great article on SearchEngineLand.com about the basics of using Facebook as a marketing platform. This is a great primer for the practice looking to embark on a social media campaign. From Pages to Places it's a complete rundown of the capabilities and limitations of the platform.